![]() This view allows you to scan the universe of their code set, connect related categories, and order hierarchies as you see fit. MAXQDA’s software interface not only keeps categories in constant view, but it also offers a “creative coding” feature which presents the categories in a visual network map. We are now able to code, categorize, and edit transcript errors at the same time. Luckily, MAXQDA has made the workflow much more efficient. MAXQDA has made the workflow much more efficient. We’ll admit, our analysts have spent many coding sessions with a separate note pad open reminding them of the categories as they read through the transcripts.Įditing the text within the original transcript exacerbated this laborious process. However, we’ve found that coding with pre-defined categories or a more organic, bottoms-up approach can be tricky when trying to keep hierarchies and interrelations in mind. Unfortunately, there is still just no way around manually editing transcript text to accurately reflect the terminology. There is no quick fix to this aspect of our research. Is it fair to expect these transcriptionists to know that “JSON” is all caps or how to spell properly “Node.js”? No, not really, but it is important that we catch these terms and make sure they are accurate in the analysis stage. Likewise, if we are researching virtualization technologies, we know that VMware will come up, but a recent transcription opted for “viember” as the preferred term. We don’t really expect our transcriptionists to know the ins and outs of our research, but we also don’t want “staple sticks” (a transcriptionist’s interpretation of “table stakes”) showing up in our findings. As a result, checking transcripts for accuracy is a must. ![]() Sometimes these calls are international, sometimes the source is out to lunch or walking through an airport, and sometimes they are driving through unreliable cell service regions. MAXQDA’s user interface shows overlapping coded segments (above), easily reviewed and sorted segments (below), and, most importantly to us, the option to edit text as you code.Īs a company that specializes in working for B2B technology companies, our projects tend to involve a litany of acronyms, technical jargon, and bizarre vendor names.Īdditionally, nearly all of our interviews take place via cell phone, landline, or Skype. The Excel sheet export also benefits our research by performing various types of data analysis on top of the coded segments. This makes it easy for us to show a client coded quotations about sales practices, product pain point, or any other area of interest. You can even isolate specific segments of categories to export. Within the program, it’s simple to export coded segments to Excel or text file where they remain neatly arranged in a categorical hierarchy. MAXQDA also allows for several key formats in exporting coded segments.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |